HIT.fit® is synergistic call-out music research from Bob Harper & Co. "Synergistic" because the results of your station's Music Preference Test can be tracked between auditorium sessions, making certain your station's music stays on target.
If you're playing a lot of current music, you know that songs can get burned or tired in the four or five months between MPT® tests. How many times have you seen a current song test "Power" in January and be "Lunar" or even "Out" by June? Doesn't it make you wonder how long you were putting burned or so-so songs in too hot a rotation ... for how many weeks listeners were punching away from your station because the current music wasn't right?
“It's not what you look at that matters, it's what you see.”
-- Henry David Thoreau
- If more than 40% of a typical hour contains Current music.
- When 25% or more of your music changes categories after an auditorium test.
- If your station's song research regularly does not line-up with the national trade charts (how can you trust the charts with Currents when you know your listeners have not been giving you the same scores you see in the nat’l data?)..
- When a competitor starts playing more and more of "your" music (this is when the audience will become tired of the songs much faster!).
- If you are giving the most airplay to the songs you know the least about.
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It seems like a good idea on paper, doesn't it? Just drop a line to the local Community College and round up a few dozen students who can make music calls for you in the back room at night. You might even get them for free ... the school could give them course credit for doing your call-out.
Ask yourself these questions first:
- Are you really serious about trusting your most time-sensitive research to a bunch of part-timers and free-loaders?
HIT.fit® call-out research uses only professional interviewers who play the music down the phone for your listeners.
- Do you have the management horsepower to supervise the "kids on the phones"?
HIT.fit® call-out research is a turnkey product of Bob Harper & Co. There is absolutely no annoying supervision to worry about.
- Will you really save money doing it yourself?
Put a pencil to it. In 90+% of the cases, the answer is "No." And, even if you do, is it worth the aggravation? Is the supervision of part-timers the best use of your station's management resources?
 Most stations thumb through the HIT.fit® graphics in less than thirty minutes and have the results in their computer within an hour. The HIT.fit® charts and graphs are designed for speed and easy comprehension. We'll tailor the report format to your design, too. Every page will reflect your target, your demos, your fans, and the competition - all displayed according to your needs.
Typically, we can get the results in your hands within days after interviewing begins. Current music testing changes in a hurry, so we want the HIT.fit® reports on your desk as quickly as you do.
You might want to ask a few perceptual questions along with the song hooks. No problem. Any HIT.fit® project can be song-driven, question-centered, or a combination of both. Many stations track three or four perceptual issues every two months. While primarily a perfect way to test your Current and Recurrent songs, HIT.fit® is also an ideal tool to keep in touch with your core on other vital images.
The HIT.fit® testing methodology parallels our Music Preference Test song research. The results come back to you in the same format and uses the same sorting software, so there is no new system to learn ... no complicated import utilities to master ... no fussing or tweaking files to make them work together.
Because you are accustomed to the format from your regular MPT® testing, there is no learning curve to climb. You can put the results on the air the minute they arrive.
When you're tracking apples to apples, you'll keep the lemons off the air. |
