It's not a coincidence that your Morning Show is considered "drive" time because what your radio station is doing in the morning drives the rest of the day.

Fact: Morning Drivetime is the biggest audience paying the closest attention to the radio!

Fact: Most listeners form their opinions about the entire radio station from listening in the morning.

Fact: Your radio station is most likely to make its first impression on the audience during your Morning Show.

Fact: It is almost impossible to be a format leader if your Morning Show under-performs the rest of the day.

“…if every (listener) finds the trust, value, and
connectedness within the (radio station) as a whole,
then why would they ever leave and go somewhere else?
Isn’t that every marketer’s dream -- loyalty?
If it isn’t, it should be.”
                                                --Lydia Loizides

What does your audience want in the morning? Jokes? Lots of music? One-liners and phone bits? A d.j. they've known for years?

A Good Morning study will not only x-ray your target audience, but will measure your morning show's performance against national norms as well.

What do your listeners need in the morning?

News or weather? Traffic? Longer sweeps of music?

How does your morning show perform in the areas your target audience thinks are most important? Maybe you're doing well in images that don't count for very much and falling short in the things that are most critical.

Every Good Morning study gives you a definite roadmap to work with your morning show, helping them clearly see where they need to concentrate and improve.

(Items on chart include: Work Well Together, Relevant News, Can Relate To, Talks To Listeners, Fun Games, Accurate Traffic, Latest News, Headlines, Sports Reports, Cares About Area, Lots Of Music, Impolite, Really Funny, Not Dirty.)

How many listeners have heard of your morning show? Among those who are aware of the program, how do you rank against the competition up and down the dial?

At Bob Harper & Co. we know what makes a successful morning show tick, and we can show you how your program looks when compared to your local competition.

Good Morning research uncovers the special needs of your audience and your market.

Whether you're thinking about putting on a new Morning Show or wondering how to make the one you have perform more effectively, Good Morning Research from Bob Harper & Co. is the tool you need to begin over-performing in the day's most important time slot.

Here's how Good Morning works ...

• We interview 200-300 morning radio listeners in your format group, target audience, or all cumers of your morning show.
• You receive:

1. Quick, 4-week turnaround. You'll have the answers in 30 days!
2. Telephone interviews with people who have an up-to-date impression of your mornings.
3. A graphics presentation that's easy to understand.
4. Data and presentation information in digital or hard copy format.
5. All the telephone consultation and direction you need to make the research results come out of your speakers every morning.