The auditorium music test has been a research fixture with most radio stations since the late Seventies. Bob Harper & Company has been on the leading edge of music testing technology, designing the Music Preference Test® music research to find the right songs to play and sort them into the categories that will boost quarter-hour listening by allowing your listeners to hear more of the music they want more often. Very rarely do listeners tune away from songs they love.
Below I outline five important reasons why an MPT™ should be your auditorium research of choice.
“Just concentrate on not making the lazy move.”
-- composer Morton Feldman
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Amazingly, most other brands of music research were cobbled together by people who know nothing about programming music on a radio station. The Music Preference Test® is a flexible song research devised by radio programming professionals and designed to get the right songs on the air in the best rotations.
There is no mumbo-jumbo to confuse you. The printouts and display screens walk you through the results in a clear and straightforward format. |
 The sample you need is the sample you get. Period.
Every Music Preference Test® study begins with a thorough review of your station's strategic goals and targeting. Your MPT™ sample is created to survey the audience that will give you the highest ratings. We recruit listeners who are at the absolute center of your strategic target.
Before the test begins every respondent's information is run through our exclusive software. "Professional" respondents and field company shortcuts are a thing of the past when you're using the Music Preference Test®.
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You need the research results while the information is fresh. Our goal: to have the newly tested music back on the air within five working days after the test! If you select our digital option, the data is in your computer even faster.
Bob Harper & Co. can even save you time on the front end. Most Music Preference Test® projects take less than thirty days from screener approval to finished music on air. |
We deliver your MPT™ within five working days in printed and electronic formats. Some Programmers want to pour over every piece of paper while others prefer to analyze and process the data on their computer. The Music Preference Test® will accommodate either method or both methods. We’ll even format your test results for popular programs like Excel and Analyst.
At Bob Harper & Co. we think of the Music Preference Test® as a true programming tool... a specialized instrument to help you do your best work. Our Analyst™ software allows you to sort and view the data for each song in endless ways. You'll know exactly how your station's P-1's and cume feel about every song tested. You'll even peek inside your competition's listeners and the market as a whole. |
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The research professionals at Bob Harper & Co. will help you interpret and implement the results of your MPT™. As an advisor and consultant to many of America's most successful radio stations, Bob Harper & Co. is uniquely qualified to assist your station in understanding the test scores and creating rotations and song libraries that accomplish your programming goals.
The Music Preference Test® is much more than a pile of printouts and electronic data. You'll have our hands-on experience at Bob Harper & Co. and all of the resources of BHC at your disposal. |
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